blor: build life on rack.
The birth of blor
BLOR was born from an idea of Ottavio Cinque, a young entrepreneur who grew up between steel and a passion for sports.
BLOR, in recent years, has grown to become an international brand,
synonymous with quality, innovation and professionalism. Today we can count
on two operating offices representing the bridge between tradition and the future.
Rome
It is the headquarters where it all began, where every product is studied, tested and manufactured with the artisanal care and engineering precision that distinguishes Made in Italy. In Italy we have the production center, the equipment design department and the technical clothing division, as well as the team dedicated to research and development.
Miami
The American headquarters represents the decisive step towards internationalization. From Miami we follow distribution and assistance for the American market, offering direct support to gyms, personal trainers and sports centers in the United States. It is a base designed to bring the excellence of Made in Italy overseas and expand.
Our partners
